Obviously this is wildly anecdotal and a laughably tiny sample size, but I have found myself moving back towards a few favorite cheap beers over the last few years. I just got kinda sick of heavy stouts and hop-bomb IPAs, and have found myself enjoying cheap watery pilsners more. I drink a lot of PBR completely unironically, and my favorite local "craft" beer is "Hilltop Lager" - which is sold in red and white tall cans clearly designed to ape the PBR look and feel a little bit.
I don't know that this is a counterpoint to TFA really, but I wonder if some degree of folks just getting sick of the craft beer craze could be a confounding factor.
I don't know that this is a counterpoint to TFA really, but I wonder if some degree of folks just getting sick of the craft beer craze could be a confounding factor.