It all comes down to Apple being a very focused company. They know their customers, what they want and they have a much better business model. Steve Jobs once explained it by saying they say no to a lots of things even to those who seem on paper great ideas. All that to stay focus.
On the other hand, Google is all over the places, they are very distracted and confident that they will always be the indisputable kind in ads and search so they didn’t invest much in generating other long term major revenue streams.
Their incentives for promotions is all wrong and has led to tons of products being launched just for the sake of some manager aspirations and empowered, bored engineers who wanted to work on yet another green field project.
They missed the boat on the cloud, and unless they turn the ship very quickly they are gonna leave a big chunk of search and ads to Microsoft.
I’d argue they should also review their hiring strategy that have intoxicated the whole industry and clearly hasn’t led to better results.
On the other hand, Google is all over the places, they are very distracted and confident that they will always be the indisputable kind in ads and search so they didn’t invest much in generating other long term major revenue streams.
Their incentives for promotions is all wrong and has led to tons of products being launched just for the sake of some manager aspirations and empowered, bored engineers who wanted to work on yet another green field project.
They missed the boat on the cloud, and unless they turn the ship very quickly they are gonna leave a big chunk of search and ads to Microsoft.
I’d argue they should also review their hiring strategy that have intoxicated the whole industry and clearly hasn’t led to better results.