> they didn't really do anything with it at all because they didn't have to.
They didn't do anything with it because chatbots are unequivocally a worse business model than the current search paradigm. They cost exponentially more to run and are much harder to organically advertise with without scaring away users by making the chat responses themselves ads. If the future of search is chatbots Google is facing existential problems, even if they maintain complete control over the market, because the market size will be drastically smaller.
They didn't do anything with it because chatbots are unequivocally a worse business model than the current search paradigm. They cost exponentially more to run and are much harder to organically advertise with without scaring away users by making the chat responses themselves ads. If the future of search is chatbots Google is facing existential problems, even if they maintain complete control over the market, because the market size will be drastically smaller.