I think there is a genuine concern that Google could overreact and launch a half-baked product in pure panic of being left behind or one upped by Microsoft. There is also a fear, I think, that the ChatGPT integration with Bing/Edge could not go all that smoothly. I think it could be game changing in many ways, but I can also see both of these falling apart.
Amazon Alexa, Google Assistant and Siri were thought to be good at launch, the press loved them...but now they are not nearly as valuable as they were touted (and actually lose these companies money.) Convenient, but not game changing. I think it's a waiting game to see what this truly does.
I do think there is unique break here though, because I feel that SEO has so thoroughly ruined search in many regards that this -could- be the right moment for this.
Amazon Alexa, Google Assistant and Siri were thought to be good at launch, the press loved them...but now they are not nearly as valuable as they were touted (and actually lose these companies money.) Convenient, but not game changing. I think it's a waiting game to see what this truly does.
I do think there is unique break here though, because I feel that SEO has so thoroughly ruined search in many regards that this -could- be the right moment for this.