It really depends on the situation. No one at a successful startup says, we spent too much time on scalability in the beginning. They probably say the opposite. I worked at one company that we couldn’t rack servers fast enough to keep up with our growth. Our competitor who was the market leader had to turn off the ability for new customers to signup to prevent their site from crashing under load. We ended up surpassing them.
Getting a million customers isn’t that challenging and really a function of money. With $50 CPA, you just need $50m. 1m customers will take down most sites unless you do some optimizations.
Getting a million customers isn’t that challenging and really a function of money. With $50 CPA, you just need $50m. 1m customers will take down most sites unless you do some optimizations.