Comment by hyperbovine

JSTOR is not a "major academic publisher" at all. It originally sprung up as a consortium of University libraries who were looking for a way to digitize decades of back-issues of old journals, which they could not afford to store in hard copy any more. Now it's (I think) an independently operated nonprofit. Like everything in the non-profit and academia sectors today, they are resource constrained, so you should cut them some slack for not hiring 37 Signals to redesign their web interface.