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Comment by Jach
I'm not sure it's all that different, just maybe you see more of it if you interact with JP twitter? Like artists use integrations to share their art on twitter and elsewhere, and lots of various services/games/survey-things prefer or require you to use twitter login instead of making you sign up with them directly and they use the API on their backend for various things. But that happens outside Japan too. I just wonder when and where they'll all go, and hope it's another global option instead of going back to a JP-only site... As a JP music fan it makes me happy that so many use youtube these days rather than niconico. (An idea Musk mentioned recently of promoting and auto-translating tweets from around the world is a nice one independent of everything else, my own twitter experience makes it feel much less like a hellsite just by virtue of following so many non-English speaking accounts that don't know or care about the latest dramas.)