One minor note from a Disney nerd: Disney World no longer gives you the wristband (magicband) by default. You can buy one, but they want you to either use your phone or a RFID card they give you when you buy the ticket.
The rumor is that they were never able to make effective use of the long range data collection beacons that used the bands. Alternatively (and more likely IMO), they realized that knowing how many people were in an area was a matter of measuring how many unique devices scanned for the Wi-Fi AP in that area, which would work even if you didn’t have a band or the battery in the band died (the battery was necessary for the long range functionality, you could still get in the park via RFID no matter what).
Since they never launched the bands at Disneyland, they probably were able to do a a/b test and confirm that they didn’t get additional useful data from the bands (or that their data science team wasn’t able to use the data to improve guest experience, anyway).
The rumor is that they were never able to make effective use of the long range data collection beacons that used the bands. Alternatively (and more likely IMO), they realized that knowing how many people were in an area was a matter of measuring how many unique devices scanned for the Wi-Fi AP in that area, which would work even if you didn’t have a band or the battery in the band died (the battery was necessary for the long range functionality, you could still get in the park via RFID no matter what).
Since they never launched the bands at Disneyland, they probably were able to do a a/b test and confirm that they didn’t get additional useful data from the bands (or that their data science team wasn’t able to use the data to improve guest experience, anyway).