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Comment by sangnoir

The answer is rather pedestrian: Apple is mostly a hardware company.

Apple isn't primarily in e-commerce, streaming or online ads and did not get as big a boost from millions of people suddenly trapped in their homes as other tech companies. Apple was never tempted to overhire, I suspect Apple had the opposite pressure during lockdowns due to its many retail workers seeing fewer customers, while Amazon's warehouses were brisk.

parent sangnoir 3 years ago

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