Google beat their original competitors — Altavista, Excite, Yahoo!, and so on — with an incremental improvement, not a new model. At the time (2000-2003), their search was better and faster, certainly, but not several orders of magnitude better.
In fact, Google was something of a reactionary model at the time, by rejecting the push for bloated, captive "web portals" and going back to the simpler, stripped-down user experience that Altavista had succeeded with originally.
Given how bad Google's results have become, I think you can certainly outdo it. Anecdotally, it's amazing how often I find myself reaching for ChapGPT these days to find basic facts that Google can't. I think Google is right to be afraid.
In fact, Google was something of a reactionary model at the time, by rejecting the push for bloated, captive "web portals" and going back to the simpler, stripped-down user experience that Altavista had succeeded with originally.
Given how bad Google's results have become, I think you can certainly outdo it. Anecdotally, it's amazing how often I find myself reaching for ChapGPT these days to find basic facts that Google can't. I think Google is right to be afraid.