Prices for Mac products are about the same; the difference is taxes (how they are treated and the rates).
1. Taxes in the US are added on top, not inclusive.
2. Taxes in Europe are generally higher than in the US.
Looking at the MacBook Air, in the US it goes for $999.
In the UK, it goes for £999, which is $1030 after 20% VAT is deducted.
In France, it goes for €1199, which is currently almost exactly $999 after 20% VAT is deducted.
1. Taxes in the US are added on top, not inclusive. 2. Taxes in Europe are generally higher than in the US.
Looking at the MacBook Air, in the US it goes for $999.
In the UK, it goes for £999, which is $1030 after 20% VAT is deducted. In France, it goes for €1199, which is currently almost exactly $999 after 20% VAT is deducted.