Comment by rayiner

The fragmentation of media exposure due to technological change is a really interesting phenomenon. I had small taste of what it must’ve been like in the US in the 1950s and 1960s because in Bangladesh we only had one television channel and aside from domestic news and soap operas the main draw was American network shows like Star Trek: TNG. Everyone watched the same thing because there was literally nothing else to watch. Even as a kid in the US in the 1990s, prime time was dominated by the four networks. Even kids knew what “Friends” was about because their parents all watched it. Today I couldn’t even tell you the prime time lineup of any network. The decline in attendance at movie theaters has had a similar effect. You can’t take for granted that everyone has seen the latest Bond movie.