The problem facing Twitter 2.0 is that Musk is personally driving product development and he has essentially no empathy for users.
Can you blame him? He hasn’t needed it until now. His companies either specialize in binary-outcome engineering challenges (rocket flies/explodes) or products where Musk himself is the user, like a kid designing his own toys (and calling them “S/3/X/Y”). Turns out that a lot of people want to drive the car that he wants to drive himself, so he probably thinks this impeccable taste applies to any kind of product.
But Twitter, unlike a car, is used by hundreds of millions of people
in thousands of completely different ways. He has no idea of what the experience is like for someone with only a handful of followers, or blind, or trans, or Algerian, or retired, a teenage girl, a suicidal anorexic, etc. etc. — and he doesn’t seem at all interested in trying to understand.
Can you blame him? He hasn’t needed it until now. His companies either specialize in binary-outcome engineering challenges (rocket flies/explodes) or products where Musk himself is the user, like a kid designing his own toys (and calling them “S/3/X/Y”). Turns out that a lot of people want to drive the car that he wants to drive himself, so he probably thinks this impeccable taste applies to any kind of product.
But Twitter, unlike a car, is used by hundreds of millions of people in thousands of completely different ways. He has no idea of what the experience is like for someone with only a handful of followers, or blind, or trans, or Algerian, or retired, a teenage girl, a suicidal anorexic, etc. etc. — and he doesn’t seem at all interested in trying to understand.