Comment by daveoc64

Of course, this is in the US.

Impossible doesn't sell its products in Europe (or none of the good ones anyway).

Here we have things like Burger King UK which has a more or less 50/50 plant based/meat split on its major products advertised in store.

Or McDonald's that has a dedicated menu of 100% Vegan options: https://www.mcdonalds.com/gb/en-gb/menu/vegan.html