I’d suggest taking a page from Adobe and Microsoft.
They fight pirating, and that prevents it from becoming absolutely endemic, but they don’t really lose massive amounts of sleep over the cracks, because every cracked copy is training people to use their software.
Sort of “The Old Dope Peddler” model.
It’s not really correct to assume every cracked copy is a lost sale.
Instead, think of it as indoctrination of possible future sales.
They fight pirating, and that prevents it from becoming absolutely endemic, but they don’t really lose massive amounts of sleep over the cracks, because every cracked copy is training people to use their software.
Sort of “The Old Dope Peddler” model.
It’s not really correct to assume every cracked copy is a lost sale.
Instead, think of it as indoctrination of possible future sales.