It is somewhat ironic that it (for now) has somewhat of an old school free software crunchy hippie feeling feel (which I'm personally always all for), because the value to big companies feels like an absolute no brainer.
"Hey, see the stupid thing that happened to Eli Lilly? You know how you can actually just have your own email instead of gmail in your company if you pay for it? Also your own website? This is that, for what Twitter does."
Seems positively stupid for companies to NOT go in this direction.
"Hey, see the stupid thing that happened to Eli Lilly? You know how you can actually just have your own email instead of gmail in your company if you pay for it? Also your own website? This is that, for what Twitter does."
Seems positively stupid for companies to NOT go in this direction.