Dan Kahneman, Richard Thaler and Dan Ariely have both published some popular books on the subject. Thinking Fast, Thinking Slow just came out last year. Predictably Irrational came out a few years ago. Nudge (Cass Sunstein and Richard Thaler) looks at the implications of behavioral economics for the law. There is a good summary article of that work here: http://www.law.harvard.edu/programs/olin_center/papers/pdf/2....
I personally think this work is pretty earth-shattering in the field, and that the above work is a must-read for anyone interested in economics. The engineer side of me is really attracted to the fact that behavioral economics uses legitimate experimental methodology, instead of mathematically-supported handwaving. And the implications of the work really turn some of our assumptions about the nature of the economic system on their head.
Dan Kahneman, Richard Thaler and Dan Ariely have both published some popular books on the subject. Thinking Fast, Thinking Slow just came out last year. Predictably Irrational came out a few years ago. Nudge (Cass Sunstein and Richard Thaler) looks at the implications of behavioral economics for the law. There is a good summary article of that work here: http://www.law.harvard.edu/programs/olin_center/papers/pdf/2....
I personally think this work is pretty earth-shattering in the field, and that the above work is a must-read for anyone interested in economics. The engineer side of me is really attracted to the fact that behavioral economics uses legitimate experimental methodology, instead of mathematically-supported handwaving. And the implications of the work really turn some of our assumptions about the nature of the economic system on their head.