I don't understand why people don't instantly recognize this as an evolution in the cat and mouse game of "is this search result actually an ad". You can't inspect the production model, you can't inspect the inputs, and when this is the only tool you have left to find information, it's over for you. And for many things is society.
It's been a long time since most ads served were necessary to have a successful business (try to imagine/remember a world without ad platforms or appropriate regulations against their excess). It's just that if anything could be an ad, like say your TV or your toilet, then a non-ad product has to compete with people loss-leading to monetize their ad/surveillance surface. And then everything becomes filled with ads.
It's been a long time since most ads served were necessary to have a successful business (try to imagine/remember a world without ad platforms or appropriate regulations against their excess). It's just that if anything could be an ad, like say your TV or your toilet, then a non-ad product has to compete with people loss-leading to monetize their ad/surveillance surface. And then everything becomes filled with ads.