Just a small nitpick: most ad networks optimize for price of impression, so at the end of the day they charge for impressions (just not always directly).
If your ad has low click rate and average price then it just won't be shown, because it's more profitable for an ad network to show ad with better click rate or with better price (i.e. with better price for impression) .
Just a small nitpick: most ad networks optimize for price of impression, so at the end of the day they charge for impressions (just not always directly).
If your ad has low click rate and average price then it just won't be shown, because it's more profitable for an ad network to show ad with better click rate or with better price (i.e. with better price for impression) .