While the lock-in is real, there are other platforms that are catching up fast. My firm does Salesforce to HubSpot migrations as part of our services, and it's getting easier and easier to switch. Still takes time to retrain and shift business processes to a different philosophy, but we almost always see better usage of the platform, better data, and happier users.
HubSpot is not a replacement for hugely complex organizations that needs to dump tens of millions or more into a Salesforce instance (software + labor), but for mid-size and below it's great.
HubSpot is not a replacement for hugely complex organizations that needs to dump tens of millions or more into a Salesforce instance (software + labor), but for mid-size and below it's great.