What matters isn't the specific brand or even what they're selling, it's that it's The Cool New Thing.
The tech bro demo in SF loves high tech electrical stuff, and Lucid, Rivian, Taycan, etc. are, COOL and NEW and align to their political and social sensibilities, while also allowing them to flex the conspicuous consumption and signaling.
Mercedes is not new and does not align to obvious socio-political ideals outside of $$$$.
This is also mid-level bling in the grand scheme; the big money is still driving Lambos
The tech bro demo in SF loves high tech electrical stuff, and Lucid, Rivian, Taycan, etc. are, COOL and NEW and align to their political and social sensibilities, while also allowing them to flex the conspicuous consumption and signaling.
Mercedes is not new and does not align to obvious socio-political ideals outside of $$$$.
This is also mid-level bling in the grand scheme; the big money is still driving Lambos