Hit its effort vs scale limit and we’ve got more pressing things to spend time on. We could grow it but the result isn’t worth the effort compared to cost benefit of other endeavors we’ve got on the go (big tech jobs) and more recent time needs (young families).
Learnt a bunch across so many dimensions and set us up for ongoing success with that knowledge, but this specific thing has no future and selling it appeared too hard.
It was on autopilot for sure but that baked in an assumption that customers self solved, and had no new needs. We felt bad that we were delivering a decaying service to users in silence, users could use an alternative and get better service for their $ (in theory) and we would stop taking $ for what we see as delivering a subpar result.
Learnt a bunch across so many dimensions and set us up for ongoing success with that knowledge, but this specific thing has no future and selling it appeared too hard.
It was on autopilot for sure but that baked in an assumption that customers self solved, and had no new needs. We felt bad that we were delivering a decaying service to users in silence, users could use an alternative and get better service for their $ (in theory) and we would stop taking $ for what we see as delivering a subpar result.