‘Plant based’ initially meant vegan, but vegan is a dirty word for some people, likely because a lot of the early vegan meat alternatives were ghastly. As a vegan, I see a lot of labels boasting ‘plant-based’ but no mention of it being vegan or not, often not even on their website. That alone means I will not purchase. It’s either not vegan OR they’re scared to put that 5 letter word on their product.
Market it as plant-based all you want but mention if it’s vegan or not somewhere, even on your website.
Market it as plant-based all you want but mention if it’s vegan or not somewhere, even on your website.