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Comment by JonathanBeuys

I wonder how much Musks behavior on Twitter over the last months impacted the Tesla brand.

A lot of people I know hesitate to take a seat on a plane, even for a week-long holiday. Having to read about Elon Jet and that Musk takes a whole plane to watch a football game certainly rubs them the wrong way.

Censoring users at will for his own ego or his own benefit also seems to go against what intellectual tech enthusiasts value.

A lot of his tweets seem cold-hearted, passive-aggressive towards minorities like immigrants and LGBT people.

For the people who followed it (not sure if it is many of the Tesla target demographic), it must have been a change from "Smart free speech absolutist who works on accelerating the advent of sustainable energy to save the world" to "Unethical, narcissistic despot with ill will towards minorities".

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