I'm as big of a proponent of the magic that is supply and demand as anyone, but uber's pricing was not exactly transparent. Last night was the first time that I used the service. My first ride from my hotel in Chicago to my party destination at 9pm was $15, awesome. Not only was I thrilled by the quality of service, but I saw the message that fees would be higher that night and was expecting a higher price tag. Fast forward four hours later and I was ready to head back to the hotel. Same route, except this time the price was $54. Ouch.
The thing about market forces is that the buyer needs to be aware of the price in order to make a rational decision that affects demand and alleviates the strain on existing supply. Uber's app indicated I would be informed of the additional charge prior to my ride, but that certainly never happened. In that regard, I feel slighted and my feelings toward the company have been damaged as a result.
The thing about market forces is that the buyer needs to be aware of the price in order to make a rational decision that affects demand and alleviates the strain on existing supply. Uber's app indicated I would be informed of the additional charge prior to my ride, but that certainly never happened. In that regard, I feel slighted and my feelings toward the company have been damaged as a result.