I think a big factor for indie developers is this:
If you have a subscription model you don't have to prioritize marketing and sales as much and can grow at a more gentle pace and focus more on the quality of the product.
I'd rather spend time and money on preventing churn by making the product better, instead of investing in shiny stuff and ads to keep the existing revenue stream at a constant level.
If you have a subscription model you don't have to prioritize marketing and sales as much and can grow at a more gentle pace and focus more on the quality of the product. I'd rather spend time and money on preventing churn by making the product better, instead of investing in shiny stuff and ads to keep the existing revenue stream at a constant level.