> Facebook: "Our users want to interact with brands."
As distasteful as the hacker crowd may find it, this is probably a true statement.
A significant number of people (in the developed world) really do construct a large part of their personal identity by buying branded products from companies in order to signal something about themselves.
There's a section on this on the Wikipedia page for "Brand":
As distasteful as the hacker crowd may find it, this is probably a true statement.
A significant number of people (in the developed world) really do construct a large part of their personal identity by buying branded products from companies in order to signal something about themselves.
There's a section on this on the Wikipedia page for "Brand":
http://en.wikipedia.org/wiki/Brand#Attitude_branding_and_ico...