That is exactly how you run a business. Business isn't just about products. You need people to buy them. If your brand is tarnished because people don't like you, it doesn't matter how good your products are. If you run something like Pax and people don't want to come because you have a reputation for having a bunch of arrogant a-holes, you will not have a viable business model for long.
Most people miss the human aspect to business. It's one of the most crucial elements that affects marketing, branding, customer service, sales, etc. If people hate you, no matter how much they like your products, you eventually fail.
Most people miss the human aspect to business. It's one of the most crucial elements that affects marketing, branding, customer service, sales, etc. If people hate you, no matter how much they like your products, you eventually fail.