So this happened to a guy that worked for me. Loved video games, super talented front end dev. Made a horror game in Unity at evenings and weekends with his best friend. Launched it on Steam. Very low sales. But he learnt a huge amount about marketing and game design based on player feedback.
Designed a second game, put all the marketing learnings into it, 48 hours after launch the biggest streamer on twitch was streaming it.
4 days later he quit working for me. Couldnt be happier for him.
The biggest thing I saw was that 2 guys, Unity, unity asset store and some upwork artists made a really pretty decent game. I love how this has come full circle. I'm 47 and back in the 8 bit days games were made by 1 or 2 people. 15 years ago this just wasnt possible, but now with unity, unity assets, remote for hire work, steam and twitch for marketing you can legit make it as a 2 person studio. I love it.
The distribution of Steam and viral marketing of Twitch have revolutionised indie development for the better. In addition to this, as an asset he now has a Discord server with 10ksss+ subscribers. I doubt he will ever pay for a $ of traditional above or below the line marketing.
Designed a second game, put all the marketing learnings into it, 48 hours after launch the biggest streamer on twitch was streaming it.
4 days later he quit working for me. Couldnt be happier for him.
The biggest thing I saw was that 2 guys, Unity, unity asset store and some upwork artists made a really pretty decent game. I love how this has come full circle. I'm 47 and back in the 8 bit days games were made by 1 or 2 people. 15 years ago this just wasnt possible, but now with unity, unity assets, remote for hire work, steam and twitch for marketing you can legit make it as a 2 person studio. I love it.
The distribution of Steam and viral marketing of Twitch have revolutionised indie development for the better. In addition to this, as an asset he now has a Discord server with 10ksss+ subscribers. I doubt he will ever pay for a $ of traditional above or below the line marketing.