At this point I'd imagine Tesla is better off with Musk being distracted by his shiny new toy.
Though I'd be concerned about the effect he is having on their brand image. Even two years ago I was on the verge of buying a Tesla but ended up cancelling my order in large part because I just couldn't stand the obnoxiousness of Elon and he has gotten orders of magnitude worse since then. His new "demographic"/cult also seem to be climate change / green energy skeptics, not convinced they will be gobbling up Teslas at quite the same rate as my demographic would.
Though I'd be concerned about the effect he is having on their brand image. Even two years ago I was on the verge of buying a Tesla but ended up cancelling my order in large part because I just couldn't stand the obnoxiousness of Elon and he has gotten orders of magnitude worse since then. His new "demographic"/cult also seem to be climate change / green energy skeptics, not convinced they will be gobbling up Teslas at quite the same rate as my demographic would.