I recently learned about The Villages, FL, which is a sprawling retirement community, and was the fastest growing metro area in the US over the past decade [0]. This feels like the perfect bike for an aging demographic living in that sort of community. This sort of e-bike will be less intimidating to use for older people, and ultimately it feels like a good move for the company. It's hard to argue with getting more people outdoors and active on bicycles.
[0] https://www.nytimes.com/2021/08/12/us/the-villages-census-fl...