From my limited Amazon selling knowledge:
First paragraph sounds like you’re allowed to have multiple Amazon seller accounts tied to a listing. I think the dummy account was used as a way to prevent the main account from being banned if people reported the reviews. They also give estimates of how much the person sold. Based on a product’s ranking in a category (say a product is ranked #10 in massagers), you can guesstimate how often a product at rank #10 would sell every day in order to achieve that rank.
What the person did is when you sell a product on Amazon, you can choose between shipping the product to a customer yourself (so printing the shipping label, boxing the product, and ultimately sending it to a customer), or having Amazon do all of that for you, but for a fee (that process is called fulfilled by Amazon, or FBA).
For their dummy account, they would do the “shipping” themselves, but would not actually ship the product. If they knew the customer (and it sounds like they did), then that would mean they’re able to get very cheap reviews since they were giving 95% off these fake shipped products.
Hope that clears things up well enough for you!
First paragraph sounds like you’re allowed to have multiple Amazon seller accounts tied to a listing. I think the dummy account was used as a way to prevent the main account from being banned if people reported the reviews. They also give estimates of how much the person sold. Based on a product’s ranking in a category (say a product is ranked #10 in massagers), you can guesstimate how often a product at rank #10 would sell every day in order to achieve that rank.
What the person did is when you sell a product on Amazon, you can choose between shipping the product to a customer yourself (so printing the shipping label, boxing the product, and ultimately sending it to a customer), or having Amazon do all of that for you, but for a fee (that process is called fulfilled by Amazon, or FBA).
For their dummy account, they would do the “shipping” themselves, but would not actually ship the product. If they knew the customer (and it sounds like they did), then that would mean they’re able to get very cheap reviews since they were giving 95% off these fake shipped products.
Hope that clears things up well enough for you!