As others have mentioned, "making software programmable" isn't really landing for me.
In the tradition of borrowing terms from the games industry (where we often see early popularization of good ideas), I wonder if "modding" could be a helpful addition somewhere in your marketing.
This seems to have worked for the term "multiplayer", though "moddable" probably isn't as widely appreciated yet.
In the tradition of borrowing terms from the games industry (where we often see early popularization of good ideas), I wonder if "modding" could be a helpful addition somewhere in your marketing.
This seems to have worked for the term "multiplayer", though "moddable" probably isn't as widely appreciated yet.