Understood that you dont;
But before Beyond/Impossible came, there used to be veggie patty that vegetarians enjoyed. And many of them have never tasted meat, and don't want to eat something that tastes like meat.
OP's point is that Beyond/Impossible replaced the veggie patty with a non-meat version of meat patty, instead of adding a new item in the menu.
OP's point is that Beyond/Impossible replaced the veggie patty with a non-meat version of meat patty, instead of adding a new item in the menu.