It took me a while to understand what all those "growth hacks", shady tactics, dark patterns lead to in the end. In the beginning I was very excited (as an engineer) about A/B testing and how you can nudge people to boost clicks/revenue/whatever, measure everything and experiment.
A few years ago it got to me that this was how business sociopaths operate and why most modern things are broken. Chasing some holy grail and gaming the system instead of making useful things that matter to people.
A few years ago it got to me that this was how business sociopaths operate and why most modern things are broken. Chasing some holy grail and gaming the system instead of making useful things that matter to people.