This applies to owners and is an attempt to redefine 'ownership' of vehicles such that 'ownership' becomes a debt-like instrument entailing a stream of cash flows to Mercedes after you have 'purchased' your vehicle.
It would also apply to leased vehicles but to your point is not nearly as offensive there given you already have car as a service as the underlying model.
You can see the option for yourself here:
https://shop.mbusa.com/en-us/connect/pdp/Acceleration-Increa...
It would also apply to leased vehicles but to your point is not nearly as offensive there given you already have car as a service as the underlying model.