I had the privilege to get a behind the scenes tour of a winery once because a friend’s family were the owners. They had some pretty sophisticated lab equipment. You could drop in a sample and it could tell you all sorts of things about its chemical makeup (magic to me because I never took much Chemistry). I asked them what sample attribute had the highest correlation with sales and without even hesitating they told me it was sugar content. They said their best selling wine was also their sweetest. They even said it was a pretty strong correlation that held all the way down the line from sweet, citrusy varietals to tannin-rich, cottony varietals. I think I was even told they could sometimes observe the effect from year to year if one vintage crop happened to be a little more or less sweet than the last year.
Now, for the record, I take the same approach you and GP mentioned here. I happen to prefer pretty dry wines too, but I’ve gotta admit knowing this shook me a little.
Now, for the record, I take the same approach you and GP mentioned here. I happen to prefer pretty dry wines too, but I’ve gotta admit knowing this shook me a little.