You're right! Lots of people have tried this before. The main source of failure historically has been regulation.
We took the approach of addressing the elephant in the room first. We spent 3 years to crack the regulation case and we got federal approval to make sure we have the potential to get this market to its full potential.
We took the approach of addressing the elephant in the room first. We spent 3 years to crack the regulation case and we got federal approval to make sure we have the potential to get this market to its full potential.