I'm honestly surprised we aren't seeing these big tech companies have an arms race with respect to homomorphic encryption. Since you can perform computations on the encrypted data itself this appears to be the best of both worlds: anonymous and still able to pull big data. Probably won't be able to serve as personalized ads, but from what I'm aware, the big data is far more important than the direct targeting.
I know Meta is betting big on the Metaverse, but it's also wild to me that they similarly don't bet big here and keep their ad infrastructure.
I know Meta is betting big on the Metaverse, but it's also wild to me that they similarly don't bet big here and keep their ad infrastructure.
https://en.wikipedia.org/wiki/Homomorphic_encryption
https://news.ycombinator.com/item?id=32987155