I built the first "post-play" experience for Netflix. It made it so that Netflix would automatically start playing the next episode of the show you are watching after a 15 second count down. We built it in the Silverlight player on the web because it was the fastest way to A/B test new features at the time.
Before post-play, you had to open the episode menu and click on the next episode to play it. We didn't want to do autoplay for a long time because we were afraid people would fall asleep with Netflix playing and it would break the internet. So we included the now infamous "Are you still there?" popup a few minutes into episode 3 with no interaction with the player.
Now it is everywhere - YouTube, Hulu, HBO, etc. And people watch way more TV than they should.
Before post-play, you had to open the episode menu and click on the next episode to play it. We didn't want to do autoplay for a long time because we were afraid people would fall asleep with Netflix playing and it would break the internet. So we included the now infamous "Are you still there?" popup a few minutes into episode 3 with no interaction with the player.
Now it is everywhere - YouTube, Hulu, HBO, etc. And people watch way more TV than they should.