If he’s trying to do that, then I’d say he should focus outside of engineering and more on product design, marketing, and brand.
“How to build a Super App” is not that complicated, from an engineering perspective. It does requires hard work, especially if you want to build it fast.
But the big problem is not really how to build it as much as how to make it successful: how to make people use your app over other ones they already use. There are apps like Venmo and WhatsApp that cover WeChat’s use cases pretty well, why should people switch to Twitter?
Step one would probably be to get people to trust your app. I don’t think the latest developments at Twitter make it seem particularly trustworthy
“How to build a Super App” is not that complicated, from an engineering perspective. It does requires hard work, especially if you want to build it fast.
But the big problem is not really how to build it as much as how to make it successful: how to make people use your app over other ones they already use. There are apps like Venmo and WhatsApp that cover WeChat’s use cases pretty well, why should people switch to Twitter?
Step one would probably be to get people to trust your app. I don’t think the latest developments at Twitter make it seem particularly trustworthy