There are a lot of these Trello/JIRA alternatives. I am sure they are better in one or more dimensions, but I sort of need some kind of evidence breadcrumb to make me believe it is worth the 5-10 hours of time to work out if your product is worth spending another lots of hours transitioning from JIRA to. In some sense then, for people using X already, the price doesn't matter, as long as it is not ridiculously high.
I imagine it is better to target more. Your story says "our team of six people was working on a small content marketing project.". Maybe if you target content marketing teams, you can talk directly to their pain? You might need a landing page per customer profile. Obviously with HN you can only submit one link, so the one for Engineering teams would make sense I guess.
I think start by selling to content marketing teams, as your mouths are full of that dog food already, and it tastes good presumably!
There are a lot of these Trello/JIRA alternatives. I am sure they are better in one or more dimensions, but I sort of need some kind of evidence breadcrumb to make me believe it is worth the 5-10 hours of time to work out if your product is worth spending another lots of hours transitioning from JIRA to. In some sense then, for people using X already, the price doesn't matter, as long as it is not ridiculously high.
I imagine it is better to target more. Your story says "our team of six people was working on a small content marketing project.". Maybe if you target content marketing teams, you can talk directly to their pain? You might need a landing page per customer profile. Obviously with HN you can only submit one link, so the one for Engineering teams would make sense I guess.
I think start by selling to content marketing teams, as your mouths are full of that dog food already, and it tastes good presumably!