The most persuasive argument for Apple as trustworthy on privacy was weak: that because they didn’t monetize data as rapaciously as Google or Meta, there was less incentive for them to spy on users.
But once they introduced new privacy controls, they seemed to suddenly start investing more seriously in their own advertising network. That, and the encryption slight-of-hand with iCloud, makes the cynic’s case for them.
App telemetry, metrics, etc might get handwaved away with a sinister phrase, like “essential for improving user experience.” But placing trust in a company on privacy due to the relative lack of financial incentive seems hopelessly naive.
But once they introduced new privacy controls, they seemed to suddenly start investing more seriously in their own advertising network. That, and the encryption slight-of-hand with iCloud, makes the cynic’s case for them.
App telemetry, metrics, etc might get handwaved away with a sinister phrase, like “essential for improving user experience.” But placing trust in a company on privacy due to the relative lack of financial incentive seems hopelessly naive.