When I see these stories taking companies to task over why they sell what they do, I always wonder why nobody holds consumers to task.
For example: why doesn't Lego sell to girls? Why doesn't Barbie have more realistic features? Why don't car manufacturers offer an electric vehicle? Why doesn't McDonalds sell salads instead of fries? Why do record labels offer such crappy music?
It's easy to blame the companies -- but in reality it's very hard for a single company to change the macro culture that informs their product decisions. If you want to find the root cause, look at the users and ask why they demand the products they do. In this case: "why are so few parents buying Legos for their girls?" or "why do girls feel a stigma about playing with Legos?"
For example: why doesn't Lego sell to girls? Why doesn't Barbie have more realistic features? Why don't car manufacturers offer an electric vehicle? Why doesn't McDonalds sell salads instead of fries? Why do record labels offer such crappy music?
It's easy to blame the companies -- but in reality it's very hard for a single company to change the macro culture that informs their product decisions. If you want to find the root cause, look at the users and ask why they demand the products they do. In this case: "why are so few parents buying Legos for their girls?" or "why do girls feel a stigma about playing with Legos?"