According to leaked email on CNBC, Musk said that Twitter needs 50% of its revenue to be subscriptions in order to surivive:
> That is why the priority over the past ten days has been to develop and launch Twitter Blue Verified subscriptions (huge props to the team!). Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn. We need roughly half of our revenue to be subscription.
Is that even remotely feasible? Based on the commentary I've seen, Twitter Blue is going to be a drop in the bucket compared to their total revenue.
> That is why the priority over the past ten days has been to develop and launch Twitter Blue Verified subscriptions (huge props to the team!). Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn. We need roughly half of our revenue to be subscription.
Is that even remotely feasible? Based on the commentary I've seen, Twitter Blue is going to be a drop in the bucket compared to their total revenue.