I have a stupid question. Perhaps someone can explain.
What is the link between Apple introducing new rules to nerf tracking and Meta making less money?
I guess less tracking means less relevant ads. Are Meta's customers able to somehow evaluate this and are they now unwilling to spend as much money on advertising with them? Or is it that Meta now has lower click-through rates on iOS? Is there something else?
What is the link between Apple introducing new rules to nerf tracking and Meta making less money?
I guess less tracking means less relevant ads. Are Meta's customers able to somehow evaluate this and are they now unwilling to spend as much money on advertising with them? Or is it that Meta now has lower click-through rates on iOS? Is there something else?