Pray tell, before the internet how many effective boycotts were there in media, are you suggesting this never existed?
The vocal minority has always had the largest impact in all history, that's just how humans work. And even sometimes the vocal minority is correct and the moderate masses say "Oh, yea, you're right megacorp does suck and should probably change".
Simply put there are a number of relatively high view sites that don't have what we would consider reputable advertisers because those advertisers don't agree with the message of the site.
The vocal minority has always had the largest impact in all history, that's just how humans work. And even sometimes the vocal minority is correct and the moderate masses say "Oh, yea, you're right megacorp does suck and should probably change".
Simply put there are a number of relatively high view sites that don't have what we would consider reputable advertisers because those advertisers don't agree with the message of the site.