> hes lucky corporate brands and advertisers havent figured out they could start their own Mastodon instance for almost nothing, plug it until it becomes more popular than Twitter, and maintain all their existing brand safety controls in the process.
This is a very funny way of thinking which gets reality backwards. Corporate brands go where user eyeballs are. In the past the eyeballs read newspapers, and advertisers paid newspapers for space. Then the eyeballs went to Google, and advertisers paid Google for space. Then Facebook, and Twitter took over, and advertisers started paying them. Advertisers don't tell user eyeballs what platforms to go to. They follow the users.
This is a very funny way of thinking which gets reality backwards. Corporate brands go where user eyeballs are. In the past the eyeballs read newspapers, and advertisers paid newspapers for space. Then the eyeballs went to Google, and advertisers paid Google for space. Then Facebook, and Twitter took over, and advertisers started paying them. Advertisers don't tell user eyeballs what platforms to go to. They follow the users.