You then have Interpublic and WPP telling their clients to pause ads.
People really don't understand the power imbalance. Twitter desperately needs these advertisers but for these brands the ad spend is in low single digits and the possibility of harming their brand just simply isn't worth it.
* Audi
* GM
* General Mills
* L'Oreal
* Pfizer
* Volkswagen
You then have Interpublic and WPP telling their clients to pause ads.
People really don't understand the power imbalance. Twitter desperately needs these advertisers but for these brands the ad spend is in low single digits and the possibility of harming their brand just simply isn't worth it.