Comment by crazytalk

Most online video uses crazily overspecified h.264 bit rates for low complexity content. It's often possible to get 1080p well under 2 Mbit/s with little to no quality loss, and even lower by using 2 pass encoding where that's available. I'm not sure how things are with h.265 in a production setting, but at least for home use it seems to have much of the same flexibility